hipotle (CMG CMGChipotle Mexican Grill Inc273. 53-2 12% Made with Highstock 4. 2. 6) can be a Mexican grill restaurant using a limited menu and a high level of food customization. The restaurant was first opened in 1993 and currently has a lot more than 1,700 stores in U. S. and abroad. McDonald's (MCD MCDMdDonald's Corp. 168.65 + 0.33% Made with main stock 4. 2. 6) had controlling interest in restaurants in early 2000s but divested after Pizza Restaurants That Deliver To Me IPO in 2006. Since the IPO, Chipotle's share has grown from $ 42 close to $ 650 and still certainly be a long-term investment opportunity.
Motto Chipotle "food with integrity" was inspired by founder Steve Ells who learned all about American food production. Ells is committed to serving ethically and naturally produced foods, which Chipotle claims produces more delicious meat than any other restaurant. In 2013, Chipotle implemented a no-GMO policy for its materials.
Consumers agree Although higher food costs cause Chipotle to raise prices by 2014, a similar store sales grew by 16. 8 percent, store margins rose to 27.2 percent and net income increased by 36 percent. Chipotle opens 192 new stores in 2014 and hopes to open up another 200 by 2015.
Why? Because books and documentaries showing the bad side from the take out industry have become popular, Pizza Restaurants That Deliver To Me sales are increasing. Consumers who wish appropriate food choices tend not to order salad at McDonald's and
Wendy's (WEN WENTY Wendy's Co15 02-1 44% Made with Highstock 4. 2. 6), searching for natural foods which are raised or produced organically. (For more, see: Feed Your Appetite For Chipotle Stock with Options.)
One from the recommendations for Chipotle's success is its small menu. The smaller menu has three benefits. First, because Chipotle only stores fresh ingredients, there is always the possibility of food spoilage. The small menu cuts down on the quantity of material required by the hand, thereby decreasing the chance of waste.
Secondly, small menu means fast service. In other take out restaurants, your kitchen may be overwhelmed with orders and will make a few mistakes. At Chipotle, the big mistake is practically impossible: order a soft taco, decide on a patch and pay. If employees forget to add nuts, consumers watch and will show negligence. Easy and fast and consumers find it irresistible.
Finally, small menu does mean customers specifically what's sold should they visit the restaurant. Chipotle doesn't need to develop new products or make striking to see consumers about its offerings, and individuals are not disappointed with product loss following a trial or promotion period.
It might be believed that the little menu isn't good: exactly why do consumers need to limit their choices? Chipotle has thought about this, and the policy would be to increase the risk for goods consumers want in the event the ingredients can be obtained. This policy has generated the creation of Quesarito, Chipotle Nachos and much more secret menu items.
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