hipotle (CMG CMGChipotle Mexican Grill Inc273. 53-2 12% Made with Highstock 4. 2. 6) is a Mexican grill restaurant using a limited menu plus a higher level of food customization. The restaurant was first opened in 1993 and currently has over 1,700 stores in U. S. and abroad. McDonald's (MCD MCDMdDonald's Corp. 168.65 + 0.33% Made with main stock 4. 2. 6) had controlling interest in restaurants noisy . 2000s but divested after Personalized Hot Sauce Canada IPO in 2006. Since the IPO, Chipotle's share has risen from $ 42 to over $ 650 but still often be a long-term investment opportunity.
Motto Chipotle "food with integrity" was inspired by founder Steve Ells who learned about American food production. Ells is committed to serving ethically and naturally produced foods, which Chipotle claims produces more delicious meat than any other restaurant. In 2013, Chipotle implemented a no-GMO policy for its materials.
Consumers agree Although higher food costs cause Chipotle to raise prices by 2014, the same store sales grew by 16. 8 percent, store margins rose to 27.2 percent and net gain increased by 36 percent. Chipotle opens 192 new stores in 2014 and hopes to start another 200 by 2015.
Why? Because books and documentaries showing the bad side in the fastfood industry have grown to be popular, Personalized Hot Sauce Canada sales are increasing. Consumers who wish healthy food choices do not order salad at McDonald's and
Wendy's (WEN WENTY Wendy's Co15 02-1 44% Made with Highstock 4. 2. 6), looking for natural foods which can be raised or produced organically. (For more, see: Feed Your Appetite For Chipotle Stock with Options.)
One in the secrets to Chipotle's success is its small menu. The smaller menu has three benefits. First, because Chipotle only stores fresh ingredients, almost always there is the opportunity of food spoilage. The small menu cuts down on the amount of material necessary for the hand, thereby lowering the odds of waste.
Secondly, the tiny menu means fast service. In other fastfood restaurants, your kitchen might be overwhelmed with orders which enable it to make a few mistakes. At Chipotle, the big mistake is nearly impossible: order a soft taco, select a patch and pay. If employees forget to add nuts, consumers watch which enable it to show negligence. Easy and fast and consumers adore it.
Finally, the tiny menu entails customers know precisely what exactly is sold every time they look at the restaurant. Chipotle doesn't have to develop new products or make striking to see consumers about its offerings, and consumers are not disappointed with product loss after a trial or promotion period.
It might be believed that the small menu is detrimental: so why do consumers need to limit their choices? Chipotle has thought about this, as well as the policy is usually to make goods consumers want when the ingredients can be obtained. This policy has led to the roll-out of Quesarito, Chipotle Nachos and many more secret menu items.
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