hipotle (CMG CMGChipotle Mexican Grill Inc273. 53-2 12% Made with Highstock 4. 2. 6) is a Mexican grill restaurant using a limited menu and a advanced level of food customization. The restaurant was initially opened in 1993 and currently has a lot more than 1,700 stores in U. S. and abroad. McDonald's (MCD MCDMdDonald's Corp. 168.65 + 0.33% Made with main stock 4. 2. 6) had controlling interest in restaurants during the early 2000s but divested after Hot Sauce Catalog Request IPO in 2006. Since the IPO, Chipotle's share has increased from $ 42 to over $ 650 and still be considered a long-term investment opportunity.
Motto Chipotle "food with integrity" was inspired by founder Steve Ells who learned all about American food production. Ells is focused on serving ethically and naturally produced foods, which Chipotle claims produces more delicious meat than another restaurant. In 2013, Chipotle implemented a no-GMO policy for its materials.
Consumers agree Although higher food costs cause Chipotle to boost prices by 2014, exactly the same store sales grew by 16. 8 percent, store margins rose to 27.2 percent and net profit increased by 36 percent. Chipotle opens 192 new stores in 2014 and hopes to open another 200 by 2015.
Why? Because books and documentaries showing the bad side in the junk food industry have become popular, Hot Sauce Catalog Request profits are increasing. Consumers who would like healthy food don't order salad at McDonald's and
Wendy's (WEN WENTY Wendy's Co15 02-1 44% Made with Highstock 4. 2. 6), searching for natural foods which can be raised or produced organically. (For more, see: Feed Your Appetite For Chipotle Stock with Options.)
One in the secrets of Chipotle's success is its small menu. The smaller menu has three benefits. First, because Chipotle only stores fresh ingredients, almost always there is the potential for food spoilage. The small menu cuts down on quantity of material required in the hand, thereby reducing the odds of waste.
Secondly, the tiny menu means fast service. In other junk food restaurants, your kitchen may be overwhelmed with orders and can make mistakes. At Chipotle, larger than fifteen is actually impossible: order a soft taco, decide on a patch and pay. If employees forget to provide nuts, consumers watch and can show negligence. Easy and fast and consumers adore it.
Finally, the tiny menu does mean customers specifically what is sold should they visit the restaurant. Chipotle need not develop services or make striking to see consumers about its offerings, and people are not disappointed with product loss from a trial or promotion period.
It might be thought that the miscroscopic menu is detrimental: why do consumers want to limit their choices? Chipotle has thought about it, and also the policy would be to increase the risk for goods consumers want in the event the ingredients can be purchased. This policy has generated the creation of Quesarito, Chipotle Nachos and others secret menu items.
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